A considerable part of your brand is expressed in your bio: your social profiles, and on the About page of your web site. And don’t forget LinkedIn.

Does your bio tell a story? Or does it read like a resume?

Is there any personality in the words?

Do people get to know the real you?

Take some risks and put your heart out there when writing your bio.

Your Bio must tell a story

Telling a story with your bio may not apply to biochemical research professionals, but I’m addressing influencers and thought leaders. …

photo via Unsplash

Love to speak?

Hate to “sell”?

Here are proven elements to maximize book sales at your speaking events. I’ve coached bestselling authors with this process and seen measurable improvements.

Even “non-paid” speaking engagements can become profitable by maximizing product sales.

These tips also apply to courses, coaching packages, or any product.


  • If people don’t buy at the event, you’ll probably see zero sales from the audience after the event. (It’s called an “impulse buy”)
  • People will benefit from your book, right?
  • Therefore, boldly encouraging them to invest in the book is a way of serving them (not selling them). …

photo via Unsplash

You’re working on a book. But are you focused on the right elements?

I’m not asking about grammar, voice, and flow. I’m referring to the most overlooked aspect of the business of writing: your personal brand.

Believe it or not, your brand is more important than your book. Here are five reasons why — and guidelines for improving your brand.

Agents represent brands

In the nonfiction world, a professional web site with a blog is a must. As a niche literary agent, I receive dozens of book proposals per month. …

via Unsplash

Nearly all writers and entrepreneurs hear the nagging whispers.

Unless you’re a bestselling author or millionaire, it’s natural to feel tentative about your personal brand.

There are warning signs…

Your actions beg, “Please like me! I’m on the verge of giving up, and I just started!” The word “please” is everywhere, even if you spell it differently.

Consider how these examples position your brand in the eyes of your prospective buyers and publishers:

You over-explain yourself.

You under-explain your value proposition.

Your bio photos are worthy of the caption, “Will write for food.”

Your call to action is missing, or…

via unsplash

I used to record audio and video at events in hotels and convention centers around the country.

This was mostly behind-the-scenes work, and required special access. At first I’d stop staff and ask permission to go backstage or enter the employee-only hallways.

That got old — for me and them.

Finally, I stopped asking and simply walked through those doors. But this wouldn’t have worked well if I didn’t change something else.

I made a mental shift and started acting like I belonged back stage — dropping the nervousness and getting about the work I was there to do.


What’s Your Name Worth?

photo via Unsplash

I recently watched an interview with multi-million-selling music producer, David Foster.

David tells the story of completing production on one of his first records, and giving a copy to his mentor, Quincy Jones, (a multi-bazillion selling music producer).

Handing Quincy the record, David said,

“By the way, track one is not one of my favorite songs. On track three, don’t listen to vocals in the bridge because they’re out of tune. Track six is not good but they made me use the song”

Quincy grabbed the record from him and pointed, “What does it say right…

image via Gratisography

I was coaching an author recently about her book launch and realized that she was pouring all her time and energy into making sure this book was a success.

What’s the problem with that, Mike?

Well, books come and go. In five years, this book will be a memory, and at best, a nice backlist title. But if your book doesn’t elevate your platform and strengthen your brand, the priorities are mixed up.

In other words, you can use all your energy, empty your bank of favors, and tap your network to raise awareness about buying this book, or— use…

My biggest lesson from 2017 (and 4th Grade)

Unsplash via Andre Benz

I grew up in a house jammed with music. Drums, anyway. My dad was a drummer, so a kit was part of the living room furniture and a part of my childhood.

In fourth grade, it was finally time to join the school band. My classmates and I lined up to select our weapons of choice.

“But you have long arms — perfect for playing the trombone!”

This was the best sales pitch the music teacher could compose, after informing me that too many kids had already signed up to play the…

Start Planning Your Book Launch — Before You Finish Writing

Not finished drafting your book? Start planning the launch — today!

There’s nothing mysterious about a successful book launch. It’s simply calendar-focused attention to your goals.

I didn’t invent the concept of a book launch, but I want clients to succeed based on what I’ve learned. I have been a part of many book, brand, product, podcast, and brand launches — and led several for my awesome clients.

I’ve been a part of two successful New York Times bestseller campaigns, and every Amazon campaign I’ve led resulted in at least one #1 rank.

In this post I’ll share some concepts…

Unsplash photo via Ben Konfrst

We already know physical activity is good for us. But what if literal perspiration could help our businesses succeed?

In high school, I dreaded gym class because I was a total klutz… still am! But I’ve learned to love daily exercise as a way to clear my head and connect with what matters.

Here are three reasons we don’t exercise, and three new ways to embrace physical activity as part of a successful business plan.

1. I don’t need to exercise every day … or every month.

Let’s start with a warm-up. If you’re not feeling well, you won’t think well, and you won’t interact well with your team and clients.



Launch your dream idea, book, brand, & business. I can help - It's what I do. #Agent #Branding #Publishing: www.MikeLoomis.CO/Subscribe

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store