A considerable part of your brand is expressed in your bio: your social profiles, and on the About page of your web site. And don’t forget LinkedIn.

Does your bio tell a story? Or does it read like a resume?

Is there any personality in the words?

Do people get…

photo via Unsplash

You’re working on a book. But are you focused on the right elements?

I’m not asking about grammar, voice, and flow. I’m referring to the most overlooked aspect of the business of writing: your personal brand.

Believe it or not, your brand is more important than your book. Here are five reasons why — and guidelines for improving your brand.

Agents represent brands

In the nonfiction…

What’s Your Name Worth?

photo via Unsplash

I recently watched an interview with multi-million-selling music producer, David Foster.

David tells the story of completing production on one of his first records, and giving a copy to his mentor, Quincy Jones, (a multi-bazillion selling music producer).

Handing Quincy the record, David said,

“By the…


Launch your dream idea, book, brand, & business. I can help - It's what I do. #Agent #Branding #Publishing: www.MikeLoomis.CO/Subscribe

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store